The ability to ensure a unique and differentiated customer experience in the tourism sector is a key component to achieving success in the industry. For this reason, the close relationship between tourism and technological innovation has opened up an important set of possibilities for companies and destinations, in their quest to provide customers with an unbeatable offer.
And it is that, in a scenario where the tourist has an active participation in all available channels (social networks, WhatsApp, etc.) To offer you the best experience to build your loyalty.
In this way, given the seasonality of this sector, technology allows us to adjust resources based on demand, something that we at Grupo Piñero achieved by moving our infrastructure to the cloud with the help of Logicalis, that allowed us ourselves to adapt to the latest trends and needs of our business without having to go through a tedious phase of Purchase, provision and launch of new applications.
And we don’t say that. According to data from TorrespanaIn 2022, our country received more than 80 million international air passengers (80.4 million), and 85% of the passengers who arrived in 2019 recovered. Very positive numbers reinforce the idea that the sector has an exceptional resilience that favors, in addition, innovation and the adoption of new tools To ultimately improve user or tourist experience.
The cloud, the most profitable option
In this line, from the Piñero Group, we are working on a strategic line that considers the field of information technology as an essential pillar for business growth. For this reason, through an investment plan, we adopted a hybrid model that allowed us to deploy the services necessary for the development and growth of our activity.
However, in order to carry out this deployment, it was necessary to have an infrastructure capable of supporting all of this innovation and acceleration, and the cloud was positioned as the most cost-effective option. An option that ensures greater flexibility and versatility and this in turn has allowed us to adapt cost and workloads to peak demand.
Due to the dynamism of the tourism sector, digital transformation for us was not an option, but an urgent necessity. That’s why, as I mentioned, we decided to use the cloud. In this way, over two years ago we began the process of migrating all of our on-premises environments to the cloud. That is why our trusted partner, Logicalis, has helped us carry out this project, without interruption in service, to take advantage of the advantages that this technology can give us.
The role of data
Among other operational benefits, it is worth highlighting the use of data, which has now taken on paramount importance in our company. It allows us to get to know our customers better and offer them customized products and services based on their needs, thus improving their experience, and is key to this whole process.
In addition, one of our main sales channels, online, has also benefited from this scalability, when launching specific campaigns that can generate peak traffic.
The emergence of a type of consumer embedded in the digital culture of omnipresence and immediacy and associated with the use of mobile phones encourages customers to prepare their own tour package. In other words, it is now the client who decides when, how and where he receives information. And we are from Pinero groupWe must be prepared to meet their needs. From booking a facility to checking in or reserving spaces within the complex, you should be at the service of the tourist in a quick and simple process. This is synonymous with support and digital infrastructure.
Augmented reality disconnect
All these technological developments have allowed businesses and tourism destinations to place more value on their products/services beyond their economic value, sparking new emotions and experiences for consumers. A good example of this is, for example, tools like augmented reality.
One of the most important technological developments in recent years that allows us to combine our real environment with a virtual one based on superimposing virtual objects on reality in real time to announce, for example, some of our available resources to the customer.
Because today’s cultural tourist is a real host. The term stands for: AD-ad, PRO-product, SUMER and Consumer. In short, he acts simultaneously as a buyer, consumer and informant of the products he consumes, and the experience he lives and transmits through all the channels of communication at his fingertips is key. Your opinion will determine the selection of another prospect, so providing them with the best experience is crucial.
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